American Advertising Awards


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The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

For rules and category information, clink on the links below:

Professional Rules & Categories

Student Rules & Categories


For more information and to submit your entries, please go to:

Important dates:

Professional Entry Deadline – January 5, 2017 @ 4pm
Student Entry Deadline – January 5, 2017 @ 4pm
AAF-San Antonio Judging – January 20 & 21, 2017

AAF-San Antonio Awards Gala

Saturday Feb 25
The Aztec Theatre
6 PM – 8 PM Cocktails and Gallery Viewing
8 PM – 11 PM Dinner and Award Show
11 PM – 1:30 AM After Party

Thank you to our sponsors!

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If you are interested in being a sponsor, please contact JC Cody – 
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