Board Member of the Month: JC Cody
A proud Red Raider, JC Cody graduated in 1985 during a bad economy from Texas Tech with a Journalism degree. Lucky for him the local newspapers and TV stations weren’t hiring so he started freelancing as a copywriter. After working at agencies from Dallas to Milwaukee, he recently decided to open his own shop. When he’s not crafting ads, you can find him crafting his own beer, running around on his motorcycle with his wife, or entertaining other non-lethal adventures.
AAF: JC, thanks for taking the time to be our Board Member of the Month. How did you get started in Advertising?
JC: The economy in the 80’s was even worse than it was a few years ago. After graduating from Texas Tech with a Journalism degree I couldn’t find a job at a news station or paper. A friend suggested I contact a Creative Director at Moroch, in Dallas. He asked if I could write funny radio copy. I told him I was the funniest writer I knew. I came back the next day with 15 :60 radio spots for KTVT – TV. I think they where for “Macho Man Week”. He paid me $100. I thought to myself “I just made $100 sitting in a lawn chair in my backyard drinking beer and writing smart ass stuff. Sign me up.”
AAF: It’s amazing to hear how many people “fell” into advertising after pursuing other careers. After over 20 years in the business, what are some of your fondest memories?
JC: I have had a wonderful career. I have worked with world-class partners, talent and clients. I have drank with ZZ Top in Warsaw, Poland while on a shoot. I have made an entire room cry, and another room stand up and applaud. I have had a guy break up with his cow, launched 500 eggs across a highway, and mangled several different languages – for that I am sorry.
AAF: A lot has changed in the world of Advertising, especially in the last 5 years. Do you still find advertising challenging/rewarding?
JC: Convincing someone to put their trust, and more importantly their money behind your idea will always be a challenge, but when it pays off – there is no bigger high.
AAF: Why did you decide to get involved with the AAF?
JC: For years I would come home from the Addy’s and tell my wife that I needed to get involved, because I thought I could do a good job. Two years ago I came home and she said it’s time to “put up or shut up”. I called the next week and got the ball rolling.
AAF: What do you hope to accomplish while serving on the board?
JC: I’d like to help influence the way local agencies view our Chapter and what it’s all about. There is a real value, beyond being an outlet for entering creative awards. There is information and ideas just waiting to be traded so we can all be successful. I also want to throw an Addy award show that will leave everyone talking.