Luncheons

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Mobile-First Strategies – Luncheon

Thursday, October 12 at 11:30 PM – 1 AM

Today we spend an average of 4+ hours on mobile devices, double that of 3 years ago, and mobile represents an impressive amount of online traffic. Measuring More >

Intent Based Marketing

Intent Based Marketing – Why this social media strategy delivers!

We have moved into an era of intention-based marketing. This could be defined as the ability to find, pattern and harness the river of intention to more closely deliver personalized, valuable More >

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NSAC Presentation by Texas State University

Future advertising leaders from Texas State pitch their integrated ad campaign for Mary Kay, this year’s NSAC sponsor. Texas State won the National competition in 2005, and in 2010 was a National More >

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March Luncheon – The Evolution of Texas Monthly

 

The Evolution of Texas Monthly

Presented by: Carolyn Davis Chavana Director, Texas Monthly Custom Publishing and Kristin Terk Belt Southwest Sales Director, Texas Monthly

How Texas Monthly has More >

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JAN 14 PROGRAM: Hallmark – Emerging & Evolving Trends

Trends expert at Hallmark Cards, Inc., Marita Wesely, monitors the social milieu to spot emerging trends and track existing trends as they climb, peak and wane. She synthesizes her observations, More >

NSAC

MAY 9 LUNCHEON: Texas State University Presents Glidden

Join us as Texas State University presents their stellar campaign for Glidden, this year’s NSAC sponsor. Texas State University recently won Best Promotions and ranked 5th out of 17 District 10 More >
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APRIL 16 LUNCHEON: The Making of a Heisman Trophy Winner

Heath Nielsen, Baylor’s associate athletics director for communications, is responsible for communications strategies for Baylor’s 19-sport athletics department, including media relations, new More >
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JAN 8 Luncheon: Digital Marketing Trends of the Multi-Cultural Consumer

In Digital Marketing, Multi-Cultural Consumers are the Heaviest Users with Hispanics Leading the Way: 

Recent trends show multi-cultural consumers are driving changes in social media usage, mobile More >

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