Director of Marketing
Company Name: San Antonio Botanical Garden Society, Inc.
Title: Director of Marketing
The Director of Marketing is responsible for strategic development of marketing messages for all aspects of the Garden. Manages all aspects of advertising and marketing to include marketing plans, development of design concepts, ad placements, and tracking and analyzing attendance numbers and trends. Supervises and produces the Garden’s communications, including collateral materials, the website, and social media efforts and campaigns. Excellent writing and communication skills.
Essential Duties and Responsibilities:
Strategically develops and executes marketing and advertising plans as well as audience strategies. Develops advertising campaigns and determines schedules for print, television, radio, outdoor, Internet, and other advertising options. Handles ad production. Coordinates logistical arrangements for media, publicity, marketing, and publications programs. Serves as primary media spokesman. Leads design concept development for events/exhibits and production of marketing materials, signage, and collateral. Produces e-marketing materials and campaigns including email blasts and other web based communications. Oversees all printed materials. Manage the website, overseeing content, design, maintenance and upgrades. Maintains media mailing lists and submits timely news releases, media advisories, calendars, and invitations, brochures, newsletters, annual reports, and press packets to media and other interested parties. Has proficiency in computer graphics programs and applications including Adobe Photoshop, Microsoft Excel, Microsoft PowerPoint and more. Has experience with web design and/or Content Management Systems. Performs other duties as assigned.
Position requires a college degree. Marketing experience, preferably with nonprofit organizations, with a track record of success is also required.
To apply for this position please email resume with cover letter.
Contact Email: firstname.lastname@example.org