Intent Based Marketing – Why this social media strategy delivers!
We have moved into an era of intention-based marketing. This could be defined as the ability to find, pattern and harness the river of intention to more closely deliver personalized, valuable content when and where the audience wants and needs it – thus driving engagement, action, additional strings of intention and, ultimately, brand loyalty.
Jason Dove is SVP of Sales & Marketing for SocialCentiv. He also is serving as President of AAF Dallas.
He has been recognized as a visionary leader in the business community. Jason has been educating and inspiring entrepreneurs for more than two decades. Jason has worked in many innovative and interdisciplinary environments throughout his career helping brands explore modern ways to communicate. His passion for business success stems from his personal experience launching and reinvigorating numerous print and digital products within the media industry.
Jason has over 20 years of strategic, operating and financial experience at public and privately held newspaper and technology companies. He is able to provide clear, concise directions for navigating the ever-changing business climate.
He is a founding member of SocialCentiv, helping them secure $20M in funding, employing almost 50 full-time employees and based in Dallas, TX. He is currently responsible for their growth strategy through direct sales, agency relationships, strategic channel partners and resellers.
SocialCentiv is a cloud-based lead generation platform for Twitter. They deliver unique cutting-edge capabilities, taking brands to a whole new level in social media marketing. SocialCentiv is an intent-based marketing platform that turns conversations into customers. It integrates social listening with advanced marketing automation, natural language processing and semantic learning to help reach, engage and capture the attention of interested consumers on Twitter.
Their platform seamlessly identifies and connects brands directly with consumers at the exact point of their purchase-intent. Allowing brands to present consumers with targeted and personalized offers that significantly influence their buying decisions.
They’ve developed an impressive track-record helping start-ups to world-class organizations whose brand strategy depends on effectively driving consumer engagements across Twitter. Some of our clients include Southwest Airlines, Dallas Cowboys, CBS, Massage Envy, Rite Aid, Papa John’s Pizza, McDonalds, Pollo Tropical, Wyndham, Genghis Grill, Texadelphia, Crunch Fitness, Monarch Dental, Ashley Furniture HomeStore, Sony, Ticketmaster, PriceTravel and AeroMexico.