National Advertising Review Board Welcomes 22 New Members From Nation’s Top Companies, Ad Agencies, Universities
New York, NY – Feb. 10, 2016 – The National Advertising Review Board (NARB) has named 22 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate.
NARB members are selected for their standing in the industry. Their volunteer service to NARB is an invaluable component of advertising industry self-regulation.
Members of NARB’s 2016 Class are:
Wisdom Marketing Group
Director of New Product Development
VP Enterprise Digital Marketing
Smith Brothers Agency, LP
Vice President, Corporate Alliances
Six Flags Entertainment
Johnson & Wales University
Executive Vice President
Penguin Random House
Head of Marketing-CMO
Director & Associate General Counsel – Beauty Care and Fabric & Home Care
The Procter & Gamble Company
Associate Professor and Chair Strategic Communications
Vice President, Marketing
EVP Chief Operating Officer
Media Director-Global Marketing Communications
Scotts Miracle Gro
John McCafferty Advertising
Director, Advertising & Sponsorship
FedEx Services Marketing
Head of US Brand Strategy and Implementation
President & CEO
Manager of Interactive
Five-member NARB panels are convened to review advertising claims following the appeal of a decision by the National Advertising Division (NAD) or Children’s Advertising Review Unit (CARU).
Panelists convene at the offices of the Advertising Self-Regulatory Council (ASRC), hear oral arguments, examine substantiation and determine whether claims made by in national advertising are truthful and accurate.
To learn more about NARB or about advertising industry self-regulation, please visit our website: www.asrcreviews.org.
“We are grateful for the exceptional contribution our volunteer panel members make to the advertising self-regulation mission. Their professionalism, expertise, and the time they devote have earned the outstanding respect given to our appellate process by participating advertisers, challengers, and attorneys.” Wally Snyder, Chair, National Advertising Review Board.
“The work of National Advertising Review Board panels underscores the advertising industry’s strong commitment to effective self–regulation,” added C. Lee Peeler, President and CEO, Advertising Self-Regulatory Council and Executive Vice-President, Council of Better Business Bureaus. “These volunteers are unfailingly prepared and knowledgeable and they provide a fair but exacting review of challenged advertising claims.”
About Advertising Industry Self-Regulation: The Advertising Self-Regulatory Council establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.
Self-regulation is good for consumers. The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends. Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory solution to emerging issues.
To learn more about supporting advertising industry self-regulation, please visit us at: www.asrcreviews.org.