New York, NY –  Feb. 10, 2016   – The National Advertising Review Board (NARB) has named 22 new members to the advertising industry’s only peer-review process – a body that serves to assure that advertising claims are truthful and accurate.

 

NARB members are selected for their standing in the industry. Their volunteer service to NARB is an invaluable component of advertising industry self-regulation.

 

Members of NARB’s 2016 Class are:

John Aguillard

President

Wisdom Marketing Group

Tim Alessi

Director of New Product Development

LG Electronics

John Bell

VP Enterprise Digital Marketing

Travelers Insurance

Michael Bollinger

President

Smith Brothers Agency, LP

Stephanie Borges

Vice President, Corporate Alliances

Six Flags Entertainment

Michael Brunner

CEO

Brunner

Oscar Chilabato

Associate Professor

Johnson & Wales University

Cathy Davis

Executive Vice President

Leo Burnett

Kristin Fassler

Marketing Director

Penguin Random House

Russ Findlay

Head of Marketing-CMO

Hiscox

Matt Fitzpatrick

Director & Associate General Counsel – Beauty Care and Fabric & Home Care

The Procter & Gamble Company

Scott Hamula

Associate Professor and Chair Strategic Communications

Ithaca College

Albert Hwang

Vice President, Marketing
Prestige Brands, Inc

Pete Imwalle

EVP Chief Operating Officer

RPA

Andy Jung

Media Director-Global Marketing Communications

Scotts Miracle Gro

Cynthia Kleinbaum

Senior Director-Marketing

Gwynnie Bee

John McCafferty

Founder

John McCafferty Advertising

Tim Pace

Managing Partner

Donahoe Pace

Steve Pacheco

Director, Advertising & Sponsorship

FedEx Services Marketing

Rafael Sulit

Head of US Brand Strategy and Implementation

National Grid

Richard Ward

President & CEO

22squared

Amanda Zaky

Manager of Interactive
Mars Snackfood US

Five-member NARB panels are convened to review advertising claims following the appeal of a decision by the National Advertising Division (NAD) or Children’s Advertising Review Unit (CARU).

Panelists convene at the offices of the Advertising Self-Regulatory Council (ASRC), hear oral arguments, examine substantiation and determine whether claims made by in national advertising are truthful and accurate.

To learn more about NARB or about advertising industry self-regulation, please visit our website: www.asrcreviews.org.

“We are grateful for the exceptional contribution our volunteer panel members make to the advertising self-regulation mission. Their professionalism, expertise, and the time they devote have earned the outstanding respect given to our appellate process by participating advertisers, challengers, and attorneys.” Wally Snyder, Chair, National Advertising Review Board.

“The work of National Advertising Review Board panels underscores the advertising industry’s strong commitment to effective self–regulation,” added C. Lee Peeler, President and CEO, Advertising Self-Regulatory Council and Executive Vice-President, Council of Better Business Bureaus. “These volunteers are unfailingly prepared and knowledgeable and they provide a fair but exacting review of challenged advertising claims.”

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 About Advertising Industry Self-Regulation:  The Advertising Self-Regulatory Council establishes the policies and procedures for advertising industry self-regulation, including the National Advertising Division (NAD), Children’s Advertising Review Unit (CARU), National Advertising Review Board (NARB), Electronic Retailing Self-Regulation Program (ERSP) and Online Interest-Based Advertising Accountability Program (Accountability Program.) The self-regulatory system is administered by the Council of Better Business Bureaus.

Self-regulation is good for consumers. The self-regulatory system monitors the marketplace, holds advertisers responsible for their claims and practices and tracks emerging issues and trends. Self-regulation is good for advertisers. Rigorous review serves to encourage consumer trust; the self-regulatory system offers an expert, cost-efficient, meaningful alternative to litigation and provides a framework for the development of a self-regulatory solution to emerging issues.

To learn more about supporting advertising industry self-regulation, please visit us at: www.asrcreviews.org.